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Philips Continues Game Moves in 2007

>> Saturday, January 13, 2007

Nintendo seems to get the most attention with their innovative approach to videogames. Using the DS to whisper through a microphone, blow open doors, touch sensitive screens, and the new Wii console to virtually immerse your joystick into a golf stick and tennis racket, physical actions are more and more important to get the virtual feeling out of the screen. This is something different than we thought of "Virtual Reality" in the first place, right :D! After Philips stepped out of the CD-i market, they never stopped their interest and research in the gaming platform. In fact, they believe in a gaming revolution to boost in 2007. Products like the Entertaible, LivingColors and WowVX will change the way we play games forever.

One of the high-potentials is amBX: "amBX is shorthand for ‘ambient experiences’. Driving the next generation of home entertainment, it’s a scripting language, a software engine and architecture. With amBX, multiple devices in your room work in harmony to deliver new entertainment experiences: surround lighting, sound, vibration, air movement and other effects. It takes what’s pretty much a ‘virtual’ activity - games, DVDs, music - and turns it into a far more tangible, immersive experience. If you’re a gamer, the virtual world reaches out from your screen. You feel the action: the movement of vehicles, shifts in lighting, rumbling explosions, ricocheting bullets, wind in your face. The mix of ambient lighting, vision, sound and tactile sensations mean the gaming experience will never be the same.

The applications of amBX are only limited by the imagination and creativity of content creators and, ultimately, end users. Just imagine ambient room lighting and other changes tied-in to your favourite music, to web content, interactive toys and games, books, or even to reflect the time of day and your changing moods? An amBX-enabled world is starting to emerge around you – Bringing a new dimension to entertainment. If you’re into movies and DVDs, amBX will take you into the action through the use, ambient surround lighting that feeds your senses in the same way surround sound heightens the audio experience." (source:

At their own Simplicity Event, Philips introduced the upcoming amBX gaming hardware with a Supreme Commander demo - promising console-related announcements at GDC in March. Showing the amBX technology with the use of some oversized replicas of the initial set of lights, fans and speakers that make up the PC peripheral range, Philips used THQ's high profile RTS title to demonstrate how additional ambient colour and other effects - similar in concept to Philips's successful Ambilight televisions range, where a backlight behind the screen matches colours in the content being displayed - will, according to US boss Stewart Muller, "blow gamers away: literally. It transforms the entire gaming experience, what you have is a wall-washer, which displays 16 million colours behind the computer screen. You have two desk fans which blow at different intensity levels depending on what's happening in the game. You have two satellite speakers with integrated lights. What's not shown here is the wrist-rumbler and the subwoofer. In essence, the amBX technology you have just felt represents a totally new software language that gives gamers an experience in the real world, not just the virtual world."

After the presentation, amBX chief marketing officer Jo Cooke claimed Supreme Commander is just the start in terms of top content becoming "amBX-enabled". "THQ was the first publisher that signed with us, so we wanted to support them with today's demo. We've just signed a deal with Gas Powered Games - the developer of Supreme Commander - so I think it shows that we're committed to helping them bringing new technologies into their games. THQ was very happy to give us the content to use. There'll be plenty of other games and we're looking at any new game that's coming out to see how different genres react with amBX, because it's not a genre-specific technology. It's absolutely our objective to make amBX the technology that just should 'be there', in the same way surround sound applications are now. We're talking to all the publishers and we're looking for really key high profile games. At GDC we will be showing how amBX might run from a console point of view. Over the course of the next 12 months we'll be making announcements about what we're doing with other platforms, which platforms we support first and which software we support with it." (source:

Currently amBX is focussed on PC games including Broken Sword: The Angel of Death, Toca Racing Driver 3 and DEFCON. The ambitious idea to transfer the technology over to bring alive movies and the internet itself, I think is mind-blowing and very promising. If you want more information about the amBX technology, please read the online Ambient Magazine from Philips. Next time we'll take a closer look to Philips' other innovative products that'll enhance gaming!

4 reacties:

Bas January 14, 2007 at 7:20 PM  

Hello all, thanks for reading. I know, this specific topic goes a little further than just CD-i. However I drawn the link from CD-i> interactive innovation> philips research> more research after CD-i> amBX and such, I'm curious to find out if you think it fits the Interactive Dreams objective, or not (as in: too far away from CD-i!)? Personally, I admire Philips as a whole not just for CD-i, and maybe we'd go a little on the line like Philips' own blog: LiveSimplicity (Have a look at the links on the left bottom part).

Will,  January 14, 2007 at 7:55 PM  

You're mistaken LivingColors for something to enhance gaming, IMO. It's a customizable LED lamp to colour your atmosphere at home. Or should it be able to connect with one of the devices of amBX? Because then we're talking! I hope Philips will implement these things to one standard, and I hope the world will take it on better than CD-i. Great blog Bas, I'm a keen reader ;)

Devin,  January 15, 2007 at 12:54 PM  

This is all part of Philips looking back at the 'interactive' thing so yeah it's cool! I'm not sure this is something that can be marketed with any success to be honest. I mean even audio is a secondary concern with visuals right at the top. So how are they going to sell the other senses to customers?

Bas January 29, 2007 at 9:01 PM  

By the way, you're absolutely right about the LivingColors add, although I love the new initiative being some kind of an interactive lamp! I hope you'll be able to connect this to amBX, and let the color change that fits the gaming atmosphere, a little like ambilight television :D

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Games 0-F

3rd Degree - PF Magic
7th Guest, The - Philips Freeland Studios
Accelerator - SPC/Vision
Adventure of the Space Ship Beagle, The - Denshi Media Services
Affaire Morlov, L' - Titus
Alfapet - Adatek
Alice in Wonderland - Spinnaker
Alien Gate - SPC Vision
Alien Odyssee - Argonaut
Aliens Interactive CD-i - Dark Vision Interactive
Ange et le Demon, L' - Smart Move
Apprentice, The - SPC Vision
Apprentice 2, The - Marvin's Revenge - SPC Vision
Arcade Classics - Philips ADS / Namco
Asterix - Caesar’s Challenge - Infogrames
Atlantis - The Last Resort - PRL Redhill (Philips ADS)
Axis and Allies - CapDisc
Backgammon - CapDisc
Battle Chess - Accent Media (for Interplay)
Battleship - CapDisc
Big Bang Show - Infogrames
BMP Puzzle - Circle (for ZYX)
Brain Dead 13 - Readysoft
Burn:Cycle - Trip Media
Caesar's World of Boxing - Philips POV
Caesar's World of Gambling - CD-I Systems
Cartoon Academy - Bits Corporation
CD-i mit der Maus - SPC Vision
CD Shoot - Eaglevision Interactive Productions
Change Angels Kick-off - HMO
Chaos Control - Infogrames
Christmas Country - Creative Media
Christmas Country - The Lost Levels - Creative Media
Christmas Crisis - DIMA
Clue - 3T Productions
Clue 2 - The mysteries continue - 3T Productions
Connect Four - CapDisc
Creature Shock - Argonaut (for Virgin)
Crime Patrol - CapDisc
Crow, The - Philips POV
Cyber Soldier Sharaku - Japan Interactive media
Dame was Loaded, The - Beam Software
Dark Castle - Philips POV
Dead End - Cryo
Defender of the Crown - Philips POV
Deja Vu - Icom Simulations
Deja Vu 2: Lost in Las Vegas - Icom Simulations
Demolition Man - Virgin Interactive Entertainment
Demon Driver - Haiku Studios
Discworld - Teeny Weeny Games
Dimo's Quest - SPC Vision
Domino - Wigant Interactive Media
Down in the Dumps - Haiku Studios
Dragon's Lair - Superclub / INTL CDI
Dragon's Lair 2- Time Warp - Superclub / INTL CDI
Drug wars - Crime Patrol II - CapDisc
Dungeons & Dragons - PF Magic
Earth Command - Visionary Media
Effacer - CapDisc
Escape from Cybercity - Fathom Pictures
Evidence - Microids
Falco & Donjon & The Sword of Inoxybur - BMi / Zephyr Studio
Family Games I - DIMA
Family Games II - Junk Food Jive - DIMA
Felix the Cat - Philips Sidewalk Studio
Flashback - Delphine/Tiertex (for US Gold)
Flinstones Wacky Inventions - Philips Funhouse
Fort Boyard: The Challenge - Microids
Frog Feast - Rastersoft

CD-i Games Index G-M

Go - CapDisc
Golden Oldies - SPC Vision
Golden Oldies II - SPC Vision
Golgo 13 - Japan Interactive Media
Great day at the races, A - CD-I Racing, Dove Films, Total Vision
Guignols de l'Info, Les - Canal+ Multimedia / INTL CDI
Heart of Darkness - Amazing Studio (for Virgin)
Hitchhiker's Guide to the Galaxy, The - Philips Kaleidoscope
Holland Casino CD-i - HMO
Hotel Mario - Philips Fantasy Factory
Inca - Coktel Vision
Inca 2 - Coktel Vision
International Tennis Open - Infogrames
Jack Sprite vs. The Crimson Ghost - PF Magic
Jeopardy - Accent Media
Jigsaw - Novalogic
Joe Guard - DIMA
John Dark: Psychic Eye - CapDisc
Joker's Wild!, The - Accent Media
Joker's Wild Jr., The - Accent Media
Kether - Infogrames
Kingdom - The far reaches - CapDisc
Kingdom 2 - Shadoan - CapDisc
Labyrinth of Crete - Philips Funhouse
Laser Lords - Spinnaker
Last Bounty Hunter, The - CapDisc
Legend of the Fort - Microids
Lemmings - DMA Design / Psygnosis
Lettergreep - Wigant Interactive Media
Lingo - SPC Vision
Link - The faces of evil - Animation Magic
Lion King, The - Virgin Interactive Entertainment
Litil Divil - Gremlin Graphics
Litil Divil 2: Limbo Years - Gremlin Graphics
Lords of the rising sun - Philips POV
Lost Eden - Cryo (for Virgin)
Lost Ride, The - Formula (Lost Boys)
Lucky Luke - The video game - SPC Vision
Mad Dog McCree - CapDisc
Mad Dog McCree II: The lost gold - CapDisc
Magic Eraser - Circle (for ZYX)
Mah-Jong - Japan Interactive Media
Making the Grade - 3T Productions
Man Before Man - Cryo
Marco Polo - Infogrames
Mario Takes America - CIGAM
Master Labyrinth - AVM AG/HQ
Mega Maze - CapDisc
Memory Works, The - Compact Disc Incorporated
Merlin's Apprentice - Philips Funhouse
Microcosm - Philips Freeland Studios
Micro Machines - Codemasters
Monty Python's Invasion from the Planet Skyron - Daedalus CD-i Productions
Mutant Rampage - Body Slam - Animation Magic
Myst - Sunsoft (for Cyan)
Mystic Midway - Rest in pieces - Philips POV
Mystic Midway 2 - Phantom Express - Philips POV

Compact Disc Interactive

Compact Disc Interactive

Games N-Z

Name that tune - Philips Fantasy Factory
New Day - Bits Corporation
NFL Hall of Fame Football - Philips POV
Othello - HMO
Pac Panic - Philips ADS / Namco
Palm Springs Open - ABC Sports / Fathom Pictures
Pool - SPC Vision
Pinball - CapDisc
Plunderball - ISG Productions
Power Hitter - ABC Sports / Fathom Pictures
Power Match - Two's Company
Pursue - BEPL
Pyramid Adventures - Compact Disc Incorporated
RAMRaid - PRL Redhill
Return To Cybercity - Fathom Pictures
Riddle of the Maze, The - Fathom Pictures
Riqa - Bits Corporation
Rise of the Robots - Mirage Technologies
Sargon Chess - Spinnaker
Scotland Yard Interactive - AVM AG/HQ
Secret Mission - Microids
Secret Name of Ra, The
Shaolin's Road - Infogrames
Skate Dude - Viridis
Smurfen, De - De Telesmurf - Infogrames
Solar Crusade - Infogrames
Solitaire - BEPL
Space Ace - Superclub / INTL CDI
Space Ranger - Studio Interactive
Special Operations Squadron - SPC Vision
Sport Freaks - SPC Vision
Star Trek - Philips POV
Star Wars: Rebel Assault - LucasArts
Steel Machine - SPC Vision
Striker Pro - Rage
Strip Poker Live - Greenpig Production
Strip Poker Pro - Interactive Pictures
Super Fighter - The Super Fighter Team / C&E
Super Mario's Wacky Worlds - NovaLogic
Surf City - Philips Sidewalk Studios
Tangram - Eaglevision Interactive Productions
Taco's Toyroom Troopers - Creative Media
Tankdoodle - Creative Media
Tetris - Philips POV
Tetsuo Gaiden - Creative Media
Text Tiles
Thieves' World - Electronic Arts
Tic-tac-toe - BEPL
Tox Runner - ISG Productions
Treasures of Oz - Philips Kaleidoscope
Ultra CD-i Soccer - Krisalis
Uncover featuring Tatjana - SPC Vision
Uninvited - Icom Simulations
Video Speedway - ISG Productions
Vinnie the Pinguin - Pandemonium Labs
Voyeur - Philips POV
Voyeur 2 - Philips POV
Whack-a-Bubble - Creative Media
What's it worth - Marshall Cavendish Multimedia / Spice
Who shot Johnny Rock? - CapDisc
Wordplay - BEPL
World Cup Golf - US Gold
Zaak Sam, De - Toneelschool NL
Zelda - The wand of Gamelon - Animation Magic
Zelda's Adventure - Viridis
Zenith - Radarsoft
Zombie Dinos From The Planet Zeltoid - Philips POV

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