>> Monday, September 1, 2008
Philips will launch 'Net TV' next year which is basically Interactive television: TV with interactive features based on the Internet and On Demand content. This time Philips wants to create a semi-open platform. To use Net TV, TV's must have a special chip inside. Customers use the remote control to order 'on demand video', and content like news based on popular internet franchises. Producers create their content in CEHTML standard, based on HTML only optimized for televisions. It seems like this is what Philips meant with CD-i 10 years ago, when it also had plans to launch On Demand Video and internet features on your TV. Only now they approach it with an open platform and online content. Like with CD-i: games are not top priority. We will wait and see what will happen!