>> Sunday, October 17, 2010
A Quote made by Philips Media HQ: "I too probably was giving up on Cdi in America truthfully -- but not because of the format, but because of the sales organization that was behind it. Plus, there was a lack of overall software development that would realistically drive the format. The emphasis in America was far less on games as I said before and more on infotainment and I don't think there is a significant market for this then or now. It is niche. CDi was to be mass market. And while you might produce a compelling disc on the Titantic or how to take pictures a la Time Life Photography, these were the types of titles that would complement not lead the format to succcess.
Back then Philips US was in Tennessee, Knoxville as I recall, and they had no belief in the format, no committment and they were completely schiztophrenic over the Philips brand, switching back and forth between Philips and Magnavox (one a proud name in US electronics, pre Philips, but today it is reduced to the level of a cheap import) They were half heartedly getting behind the format and while Emiel and Alex were constant ambassadors between the software arm (American Interactive Media, and then later Philips Interactive Meda), and Philips Consumer Electronics USA - there was a chasm. We came from two different worlds and both organizations were at fault for not coming together better."